The media suggestions come with some advisor mentioned; the one making the recommendations. That advisor has been singled out from among tens of thousands in the business.
Advisers are always seeking publicity; they strive to have pet portfolio ideas published in public view. So why this mention in the media? Is it a friend or relative of the columnist, reporter or interviewer?
Furthermore, the portfolios are usually an attempt to time the market. Also, they never identify objectives by investor age or risk capacity or psychological sensitivity. It makes the reportage useless. And dangerous.(See the Earl J. Weinreb NewsHole® comments and @BusinessNewshole tweets.)